Imagine your company without its directory, telephone and e-mail system: how would you communicate? By chance in the cafeteria? How would you schedule a meeting? Wander the hallways looking at door signs until you find the person you need? While this would be an unproductive way to run a corporate campus, it is still a reality at most events.
Can we afford to hold events without having a professional communication system for the participants? Can participants afford to go to events that rely on random encounters and hierarchy as their only communication channels? The future starts at events. Let's make our events as good as they can be! |